CompareDivi
Native AI vs Divi
Divi is a theme and builder from Elegant Themes, rebuilt as Divi 5 in 2026, with unlimited sites on every plan. Divi AI and the new Divi AI Agent build and edit layouts and pages. Native AI is a plugin that works with your theme, with forms, popups, SEO, analytics, a CRM and store tools built in, and its AI included in every plan.
Choose Divi if…
you want unlimited sites for one price (or a lifetime license) and the Divi theme and marketplace, and you don’t mind adding plugins for forms that store entries, SEO, analytics and a CRM.
Choose Native AI if…
you want the AI built in — designing whole sites from a description, editing pages with your design system, and working across SEO, analytics, a CRM, your store and reports — with AI credits included, nothing to connect, and one plugin instead of a stack of them.
Feature by feature
What each has built in, without other plugins. “Paid add-on” means a separate purchase from the same company.
| Feature | Native AI | Divi |
|---|---|---|
| AI designs a whole website from a description | YesPages, header, footer, design system and forms, built with native elements | Paid add-onQuick Sites, with Divi AI ($193/year or in Divi Pro) |
| AI edits pages with real, editable elements | YesUses your design system; one undo reverts it | Paid add-onDivi AI ($193/year or in Divi Pro) |
| An AI agent that works across the whole site | YesContent types, plugins, popups, analytics, reports — it plans and asks before anything risky | Paid add-onDivi AI Agent, metered through an AI wallet |
| Visual builder | Yes120+ elements, layers, per-breakpoint styling | YesDivi 5 |
| Theme builder: headers, footers and templates with conditions | Yes | YesWith conditions |
| Design system: tokens and global classes | Yes | YesVariables and presets |
| Dynamic data, custom fields (ACF) and query loops | YesEvery ACF field type, repeaters, galleries | YesACF with repeaters, and Loop Builder |
| Filters for shops and listings | YesLive counts, no page reloads | YesPost Filter modules for loops |
| Forms with an inbox and integrations | YesMulti-step, logic, 20 integrations | PartlyA contact form that emails; stored submissions aren’t documented |
| Popups with conversion stats | Yes | PartlyBuilt with Canvases and interactions |
| Interactions and motion | Yes | Yes |
| Mega menus | Yes | PartlyBuilt with Canvases |
| AI blog writer and content calendar | YesPosts written with photos, planned and scheduled on a calendar | PartlyDivi AI (paid) writes text in the editor; no content calendar |
| SEO, with AI that fixes it across the site | Yes | PartlyBasic titles, descriptions and canonical URLs |
| Custom permalinks, bulk address changes and redirects | YesFormats per content type, preview and undo | No |
| Analytics inside WordPress | YesCookieless by default | PartlySplit testing with Divi Leads |
| Cookie consent: a banner that holds back trackers until allowed | YesA cookie scan, Google Consent Mode and a consent log | No |
| CRM, email campaigns and automations | Yes | NoEmail opt-in module and the Bloom plugin |
| WooCommerce: shop pages and running the store | YesOrders, stock, sales, refunds and reports | PartlyWooCommerce modules and templates; no store management |
| Memberships: plans and members-only content | YesSold as WooCommerce products, with rules and drip | No |
| Online courses (LMS): lessons, quizzes, certificates | YesDrip, groups, grading and reports; the AI writes courses | No |
| Security: firewall, sign-in protection and malware scan | YesTwo-factor, your own sign-in address, one-click repairs | No |
| Automations across your plugins and apps (like Uncanny Automator) | YesWooCommerce, LMSs, memberships, CRMs, forms, webhooks, schedules and the AI | No |
| Email delivery (SMTP) with a log | Yes | No |
| Code snippets with safe mode | Yes | PartlyCode module; snippets saved in Divi Cloud |
| Role and capability editor | YesAllow or deny, with backups | No |
| Client site reports (PDF, scheduled) | Yes | PartlyDivi Dash manages updates across sites |
The AI
Divi
Divi AI (in Divi Pro, or $193 a year) writes text and code, makes images and layouts, and builds whole sites with Quick Sites. The Divi AI Agent (Divi 5, September 2026) is a chat that builds and edits layouts, pages, menus and templates, asking before destructive actions; it’s metered through an AI wallet, with $5 a month included in Divi Pro.
Native AI
An agent that builds with the same elements you edit: it designs whole sites from a description, edits any page with your design system, and works across the site — content types, plugins, popups, analytics and reports — planning bigger work for your approval, with an undo for everything. AI credits come with every plan.
What it costs
Divi
- Divi $89/year Unlimited sites
- Divi Pro $277/year Unlimited sites · Divi AI, Cloud, Teams; $60 a year of agent credit
- Divi Lifetime $249 once Unlimited sites
As listed on Elegant Themes’s website in October 2026.
Native AI
- Free trial $0 1 website, AI credits to start, no card
- Pro $99/month 3 websites, 3,000 AI credits every month, every feature
What you’d add to Divi to match
- Custom permalinks, bulk address changes and redirectsPermalink Manager Pro · €39/year (about $45; renews at €35)
- Cookie consent: a banner that holds back trackers until allowedCookieYes · $100/year ($10 a month)
- CRM, email campaigns and automationsFluentCRM · $129/year (first year $103)
- Memberships: plans and members-only contentMemberPress · $399/year (first year $199.50)
- Online courses (LMS): lessons, quizzes, certificatesLearnDash · $399/year
- Security: firewall, sign-in protection and malware scanWordfence · $149/year
- Automations across your plugins and apps (like Uncanny Automator)Uncanny Automator · $240/year
- Email delivery (SMTP) with a logWP Mail SMTP · $99/year (first year $49)
- Role and capability editorUser Role Editor Pro · $29/year
About $1,589 a year for one site at those plugins’ prices, on top of Divi — see the full list.
What Divi does well
- Unlimited sites on every plan, and a lifetime option.
- A large ecosystem: the Divi Marketplace and round-the-clock support.
- A strong design system in Divi 5: variables, presets and a grid editor.
- An AI agent inside the builder, with a choice of models.
- Agency tools: Divi Dash, Cloud and Teams.
Do I have to rebuild my Divi pages?
No. Native AI only renders what you build with it, so pages made with Divi keep working. Build new pages with Native AI, and move the others over when it suits you.
Can I try Native AI first?
Yes. A new account starts with a free trial: a license for one website and AI credits, no card needed. Describe your business on the home page and watch it design your home page.
How were these compared?
From each product’s own website and documentation, in October 2026. Products change; if something here is out of date, tell us and we’ll correct it.
Sources
One plugin. One agent. Your whole site.
Start free: a license for one website and AI credits to build with, no card needed. Describe your business and watch Native AI design your home page.