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The SEO audit

How Native AI checks every page and the site — titles, descriptions, headings, the focus keyword, images, links, indexing, structured data, readability — and scores them out of 100.

Run audit loads each published page the way a visitor gets it and checks it, then the site as a whole. It runs in the background (a few seconds for small sites), every week when SEO → Settings → Advanced → Audit the site every week is on, and a page is checked again shortly after it’s saved. When a host blocks a site’s requests to itself, the page’s content is checked instead.

Each page#

AreaChecks
StatusThe page loads (no error).
TitlePresent, 30–60 characters, only one title tag, not replaced by the theme or another plugin.
DescriptionPresent, written for search results (not just the start of the text), 120–160 characters, only one.
Focus keywordIn the title (near the start), description, main heading, opening text, address, a subheading and an image’s alt text; used often enough but not stuffed.
ContentEnough words (300 for posts and products, 100 for other pages); one H1; headings in order; subheadings in long text.
Images and linksAlt text on every image; links to other pages of the site; no links without text.
IndexingHidden from search on purpose or not; a noindex nobody asked for; a canonical address pointing elsewhere.
Sharing and technicalAn image for social sharing; structured data (and none broken); a mobile viewport; the page’s language; a short address.
ReadabilitySentence and paragraph length.

Each check is good, could improve or a problem, with what to do. The score weighs them; a page that errors, has no title or is hidden by mistake can’t score above 40.

The site#

  • Search engines discouraged, plain permalinks, no HTTPS, the sitemap off, a robots.txt file on the server, another SEO plugin active.
  • The same title or description on several pages; the same focus keyword on several pages.
  • Pages nothing links to; links to pages that don’t exist (checked by loading them).
  • Missing addresses people keep visiting; images in the Media Library without alt text; pages without a written description.
  • Little known about the business, WordPress’s default tagline, no site icon, the home page hidden.

The site’s score is 70% its pages’ average and 30% the site’s own checks. Issues lists everything, problems first, with the pages each affects.

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